Ting(lexi) Shu

Product designer with 3 years of experience building accessible, scalable user experiences for AI, SaaS, and e-commerce

Awarded Designer | TITAN, London, NY Product Design Awards

B2B SaaS

0-1

Boost Feature Adoption：
Gamified Onboarding for B2B DevOps Internal Tool

Yunti Technology, 2024

View case study

Improved completion rate

35%

Reduced customer support tickets

25%

B2B SaaS

0-1

Boost Feature Adoption：
Gamified Onboarding for B2B DevOps Internal Tool

Yunti Technology, 2024

View case study

Improved completion rate

35%

Reduced customer support tickets

25%

B2B SaaS

0-1

Boost Feature Adoption：
Gamified Onboarding for B2B DevOps Internal Tool

Yunti Technology, 2024

View case study

Improved completion rate

35%

Reduced customer support tickets

25%

AI integration

B2C

AI-Powered Travel Planner for Gen-Z

Nomadly, 2025

View case study

Reduced trip planning time

43%

Increased in user retention

25%

B2B SaaS

0-1

Smart Travel Planning
with AI-Powered Route Tracking

A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience

View case study

Improved completion rate

35%

Reduced customer support tickets

25%

AI integration

B2C

AI-Powered Travel Planner for Gen-Z

Nomadly, 2025

View case study

Reduced trip planning time

43%

Increased in user retention

25%

B2C

Brand & Visual Design

Cross-Platform E-Commerce for AITO

Streamlined product exploration for advanced optics

View case study

Usability

85%

User Retention

70%

B2B SaaS

0-1

Drive Revenue Growth：AITO Cross-Platform E-Commerce Experience

Focused on creating a user-friendly interface to streamline product exploration and purchasing for advanced rifle optics.

View case study

Improved completion rate

35%

Reduced customer support tickets

25%

B2C

Brand & Visual Design

Cross-Platform E-Commerce for AITO

Streamlined product exploration for advanced optics

View case study

Usability

85%

User Retention

70%

Automotive Design

UI design

AI-Driven HMI for Cadillac Escalade 2025

General Motors, 2024

View case study

Award winning

UX design Award

London Design Award

B2B SaaS

0-1

Revolutionize In-Car Interaction：AI-Powered HMI for Cadillac Escalade 2025

For Cadillac Escalade 2025

View case study

Improved completion rate

150%

Reduced customer support tickets

25%

Automotive Design

UI design

AI-Driven HMI for Cadillac Escalade 2025

General Motors, 2024

View case study

Award winning

UX design Award

London Design Award

Product designer with 3 years of experience building accessible, scalable user experiences for AI, SaaS, and e-commerce

Product designer with 3 years of experience building accessible, scalable user experiences for AI, SaaS, and e-commerce

Product designer with 3 years of experience building accessible, scalable user experiences for AI, SaaS, and e-commerce

Boost Feature Adoption：Gamified Onboarding for B2B DevOps Internal Tool

Boost Feature Adoption：Gamified Onboarding for B2B DevOps Internal Tool

Boost Feature Adoption：Gamified Onboarding for B2B DevOps Internal Tool

AI-Powered Travel Planner for Gen-Z

Smart Travel Planning with AI-Powered Route Tracking

AI-Powered Travel Planner for Gen-Z

Cross-Platform E-Commerce for AITO

Drive Revenue Growth：AITO Cross-Platform E-Commerce Experience

Cross-Platform E-Commerce for AITO

AI-Driven HMI for Cadillac Escalade 2025

Revolutionize In-Car Interaction：AI-Powered HMI for Cadillac Escalade 2025

AI-Driven HMI for Cadillac Escalade 2025

Boost Feature Adoption：
Gamified Onboarding for B2B DevOps Internal Tool

Boost Feature Adoption：
Gamified Onboarding for B2B DevOps Internal Tool

Boost Feature Adoption：
Gamified Onboarding for B2B DevOps Internal Tool

Smart Travel Planning
with AI-Powered Route Tracking